By Creativeans, the Singapore
Brand Consultancy behind BrandsBuilder.ai
Why We Built BrandsBuilder.ai
By 2024, Creativeans had transformed 300+ brands across Singapore and Southeast Asia.
But many SME founders kept telling us the same thing: they needed strategic brand thinking, but traditional consultancy was often beyond reach.
They had tried freelancers, global design subscriptions, and AI logo generators. The results were fast, but often generic, inconsistent, or disconnected from the realities of Southeast Asian markets.
So we built BrandsBuilder.ai. We took the BrandBuilder framework used in our enterprise consulting work, trained Orka AI on it, and paired it with Creativeans-trained designers. The result is strategy-led branding at subscription pricing.
Our mission is to make strategy-led branding accessible to every ambitious business.
We believe that great brands should not only belong to large companies with six-figure consulting budgets. SMEs deserve the same strategic clarity, design discipline, and market intelligence that enterprise brands use to grow with confidence.
BrandsBuilder.ai was created to bring that future closer. By combining Creativeans’ fourteen years of brand consultancy experience with Orka AI and dedicated Creativeans-trained designers, we help businesses move beyond generic design and build brands with sharper positioning, clearer identity, and stronger market relevance.
Building brands with strategy first
Design should not begin with decoration. It should begin with a clear understanding of the business, the market, and the gap the brand needs to close.
Making consultancy more accessible
We productise the methodology Creativeans uses in enterprise engagements, so growing businesses can access strategic brand support through a simpler monthly subscription.
Using AI to strengthen human thinking
AI should not replace brand judgement. It should help founders and designers see patterns faster, make sharper decisions, and create with greater confidence.
Meet the Founders
Behind BrandsBuilder.ai
Kimming Yap
Co-Founder and Managing Director, Creativeans and BrandsBuilder.ai
Kimming co-founded Creativeans in 2012 and has led the consultancy through 300+ brand transformations across Southeast Asia, Europe, and the US. He is the architect of the BrandBuilder framework and the strategic lead behind Orka AI.
Credentials
Vice President, Design Business Chamber Singapore
Executive Committee, World Design Business Organization
Campaign Asia 40 Under 40 (2025)
AI is changing how brands are built, not whether they should be built. The SMEs that win will be the ones who use AI to compound their brand intelligence, not replace it.
Yulia Saksen
Co-Founder, Creativeans and BrandsBuilder.ai
Yulia co-founded Creativeans in 2012 and leads our Indonesia operations from Jakarta. She is the strategic architect of our cross-border work and the lead voice on Singapore-Indonesia market entry.
Credentials
Cross-border practice (Singapore-Indonesia)
Trainer, C-Academy
Expanding from Singapore into Indonesia is not just a translation exercise. It is a positioning challenge. Brands need to understand culture, language, behaviour, and market expectations before design can truly work.
Industries Served
Creativeans: Trusted by Brands Across Southeast Asia
Hear from Our Clients
“Since the implementation of our new brand, we have seen increased sales and enquiries for our products and services. We are very satisfied with Creativeans’s professionalism.”
“Since the rebranding by Creativeans, the result was a brand that had increased perceived value, a professional and attractive image, and a strong sense of consistency and integrity.”
“The branding project has significantly strengthened Meiko Tailor’s brand foundations, enabling us to communicate our heritage, craftsmanship, and innovation with greater clarity and confidence. With the strategic guidance from Creativeans, we now possess a clearly defined brand position, essence, and personality that cohesively connect our legacy with modern-day aspirations.”
“The collaboration for this project – Valentine’s 2026 campaign is a meaningful project for Rittersport Asia Pacific as this is the first-ever concept for our business. Creativeans brought our brand DNA to life with a new concept that fits APAC cultures. One single-minded message ‘Many ways to say it, One way to show’ embedded into an impactful key visual – thereafter, translating into various eye-catching packaging and POS designs that made Ritter Sport stands out prominently in the trade.”
“Creativeans was a thoughtful, strategic, and highly collaborative partner throughout the development of MiCha. They understood our vision well. They translated our vision into a vibrant, accessible brand we’re proud of. Their structured yet creative approach helped us distil our values into a brand that feels fresh, inclusive, and scalable, while equipping our team with the tools to grow with clarity and confidence.”
