Client Profile
Enzim is a premium oral care brand developed in Indonesia and trusted by over 2.8 million users across Southeast Asia. Powered by enzyme-based formulas that are SLS-free and Halal-certified, Enzim toothpaste supports the mouth’s natural defence system rather than relying on harsh chemicals. Distributed in Singapore by Cipta Mata Group, Enzim launched in the Singapore market in January 2025 with a mission to reshape oral health habits through science-backed, ethical oral care.
Entering Singapore’s competitive oral care market required more than good design. It required a brand partner who could move fast, think strategically, and deliver consistently across every channel. BrandsBuilder Studio gave us a complete brand infrastructure: from the AI audit that shaped our positioning, to the dedicated designer who brings it to life every day.
Andina P.
Brand Strategist
The Challenge
Entering Singapore’s oral care market meant competing against entrenched global brands with massive marketing budgets. Enzim needed to overcome three barriers simultaneously: shifting consumer perception away from “foaming = effectiveness” (SLS creates foam but damages oral microbiome), establishing credibility in a new market with zero brand recognition, and building a complete brand presence across digital and physical channels, from packaging and website to social media, marketing campaigns, and exhibition materials, within a tight launch timeline and budget.
Enzim’s Indonesian packaging follows a more conventional toothpaste format.
For the Singapore version, we introduced AR design to create a more distinctive and interactive brand experience.
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The Solution
Enzim Singapore partnered with BrandsBuilder.ai Studio for a comprehensive brand transformation and ongoing design operations. The engagement began with Orka AI conducting a competitive audit of Singapore’s oral care landscape, identifying positioning gaps and consumer messaging opportunities. This intelligence informed every subsequent design decision.
Phase 1
Brand Strategy & Rebrand
- Full brand narrative development: making enzyme-based science accessible and compelling for Singaporean consumers
- Brand positioning: “gentle yet powerful,” differentiating from chemical-heavy competitors
- Visual identity redesign: packaging, typography, colour system, and brand guidelines adapted for the Singapore market
- Key messaging framework highlighting SLS-free formula, Halal certification, and active protein ingredients
Phase 2
Digital Presence
- Full website design and development (enzim.sg): clean, modern interface with intuitive user journey, clear product benefit communication, and e-commerce integration (Shopee + Lazada)
- Social media content strategy and ongoing management: educational content about oral microbiome health, product benefit posts, lifestyle content, and seasonal campaigns
- Email marketing campaign design (EDMs) for product launch announcements and promotions
Phase 3
Marketing Campaigns & Exhibition
- Launch campaign creative: digital ads across Meta and Google, influencer collaboration briefs, and on-ground activation materials
- Exhibition design: booth materials, product display, and leave-behind collateral for health and wellness trade events
- Ongoing marketing campaign support: seasonal promotions, retailer-specific materials, and partnership collateral
No digital presence in Singapore
enzim.sg website live
Zero social media presence
Active Instagram, Facebook with branded content
60+ design assets delivered in first 90 days
Packaging, website pages, social media posts, ad creatives, EDMs, exhibition collateral. All from one dedicated designer.
Consistent brand identity across every touchpoint
Packaging, website, social media, exhibition booth, and marketing materials all tell the same story. One subscription replaced what would have required 3 to 4 separate vendors.
6 channels launched in 12 weeks
Website, Shopee, Lazada, Instagram, Facebook, exhibition booth. From zero Singapore presence to full market coverage.
Ongoing Studio subscription ensures Enzim’s brand presence scales
Post-launch, Enzim continues on Studio for monthly social content, seasonal campaign creatives, retailer-specific materials, and new product launches, without re-engaging agencies for every new campaign.
Why This Matters for Your Brand
If your business produces content across multiple channels — social media, events, ads, and sales materials — and you’re spending time re-briefing freelancers or waiting weeks for agency deliverables, Studio offers a faster, more consistent, and more cost-effective alternative. Every design is strategy-informed through Orka AI, so you’re not just getting graphics — you’re getting brand-building assets.