Client Profile
Hovarlay is a no-code augmented reality platform that transforms physical packaging into interactive digital experiences. Hovarlay enables brands to layer storytelling, gamification, and lead capture onto existing packaging without reprints or app downloads. The platform serves premium brands, FMCG companies, and creative agencies across Southeast Asia.
HOVARLAY moves fast. We launch campaigns, attend events, and pitch to enterprise buyers on compressed timelines. Having a dedicated designer who already understands our brand — powered by AI that keeps every deliverable on-strategy — means we spend less time briefing and more time growing.
Brian Tay
Co-Founder of Hovarlay
The Challenge
As Hovarlay scaled from an innovation project into a standalone product, it needed a constant stream of brand design assets across multiple channels: social media content for LinkedIn and Instagram, event collateral for industry showcases, ad creatives for Meta and Google campaigns, pitch decks for investor and enterprise client meetings, and packaging mockup visuals demonstrating AR use cases. Managing this through ad-hoc freelancers or one-off agency briefs was unpredictable, expensive, and inconsistent.
Facing a similar challenge?
The Solution
Hovarlay uses BrandsBuilder.ai Studio as its ongoing brand design engine. A dedicated designer, trained in Creativeans’ EDIT Design Thinking methodology, handles all design production under a flat monthly subscription. Every deliverable is informed by Orka AI’s brand intelligence.
Monthly deliverables include
- Social media content kits across LinkedIn, Instagram, and Facebook
- Event collateral: booth banners, one-pagers, presentation slides, and name badges
- Ad creative sets: Meta carousel ads, Google Display banners, and LinkedIn Sponsored Content visuals
- Pitch deck design: investor decks, enterprise client proposal templates, and partnership one-pagers
- Packaging mockup visuals: AR demonstration images showing the Hovarlay experience on sample packaging
48hr turnaround, down from 1 to 2 weeks with freelancers
Design requests completed in 48 hours. Previously, freelancer engagements took 1 to 2 weeks including briefing, revisions, and file delivery.
Consistent brand identity across all channels and touchpoints
Social media, ad creatives, investor decks, and event collateral all follow the same brand system. No more inconsistent outputs from different freelancers.
Enterprise pipeline grew after Studio-designed proposals
Higher quality pitch materials contributed to stronger enterprise client conversations.
1 designer who knows the brand
The dedicated designer eliminated repeated onboarding and briefing cycles. Every deliverable is on-brand from the first draft.
Why This Matters for Your Brand
If your business produces content across multiple channels — social media, events, ads, and sales materials — and you’re spending time re-briefing freelancers or waiting weeks for agency deliverables, Studio offers a faster, more consistent, and more cost-effective alternative. Every design is strategy-informed through Orka AI, so you’re not just getting graphics — you’re getting brand-building assets.